This winter we have the immense pleasure to be working with one of the biggest and best brands in boardsports, Volcom. But what makes Volcom so special? Well apart from the fact they will be keeping our team warm and dry this winter with weather hardy fabrics and cool sleek lines, their whole ethos is one that means a lot of the Chamonix Snow Report Team – and anyone who follows their dream.
TRUE TO THIS
Volcom’s ethos of ‘True to This’ is about following your passion. Not restricting themselves simply to skate, surf or snow, Volcom’s latest campaign, The Irrational Pursuit features a ballet dancer, skateboarder, snowboarder and musician exploring what it means to let go and let your irrational pursuit of your passion take over. This is something we all dream of!
Check out The Irrational Pursuit here:
In addition to this campaign, Volcom ran a #ThisFirst contest earlier in the year where they selected 15 people out of over 10,000 applicants to pursue their passion for 6 weeks while Volcom foots the bill.
THIS is what dreams are made of!
So now you see why we here at the Chamonix Snow Report are totally in love with Volcom!
Stay tuned for more collaborations, coming soon!